The Big Brother Naija and Payporte connection
With every prominent show in Nigeria, comes an official sponsor, and for this ‘See Gobee’ edition of Big Brother Naija , Payporte has the reigns as the lead sponsor. Before the start of this Big Brother Naija season 2, not many people could claim to know much about or have shopped on Payporte. But as the main sponsor of Big Brother Naija, that has changed.
Nigeria can boast of more than 20 functioning eCommerce sites, and there is actually room for more. Payporte being the lead sponsor of Big Brother Naija has brought about a level of awareness for eCommerce which shouldn’t be ignorantly dismissed.
During the course of the show, Payporte supplied housemates with many of their glamorous outfits. By serving as models to promote these attires, the housemates in turn made viewers aware that ordering the same outfits was just a click away.
Even if they couldn’t get what they wanted on Payporte, viewers inadvertently discovered that there are many other online stores that can be visited, not just for glamorous outfits, but also for furniture and other household items.Another strategy used was to enlist evicted housemates whose fans still wanted to catch up with them on social media platforms. There were quite a number of organized activities to have the evicted housemates mingle with their fans. Payporte also seized this opportunity by making some of the evicted housemates ambassadors and models for them.Uriel, for example, now models ‘plus size’ outfits.
The CEO Payporte, Mr Eyo Bassey payed a surprise visit to the Big Brother Naija house last night before the party kicked off, the housemates sat and listened in awe to the sound business advices being dished out by the dashing Mr Eyo Bassey. The advice was truly informative, not just to the Housemates but to all entrepreneurs watching at home.
However, the D’Day is today 9th of April.. The anticipated winners of the 25 Million Naira and the SUV tonight are, Efe,TBoss,Marvis,debi-Rise and Bisola. Who do you think will take home?